Avocado Green Brands Williamsburg - Retail Construction | Structure Tone
Structure Tone is a global leader in construction management and general contracting services with offices located in the US, UK, and Ireland. Founded in 1971, the company is among the world’s top twenty construction companies worldwide, responsible for more than $3.5B in annual construction volume.
After success in building out Avocado Green Brands’ flagship store in Manhattan’s Flatiron district, Structure Tone provided construction services for another location in Brooklyn, our team’s second project with the brand as it continues to expand its physical retail presence.
Almost two decades ago, Calgary Farmers’ Market (CFM) opened its doors in a leased historic airplane hangar. In no time, Calgarians began showing up in droves to source local goods and support small businesses, which would eventually turn CFM into a local institution.
After a long search for a location to house their continued expansion in North America, Beiersdorf set their sights on Stamford, CT. Pavarini Northeast was hired by JLL Real Estate to assist in developing Beiersdorf's new building, which focused on more open-air collaboration zones.
Pavarini McGovern was awarded the construction manager role in the design phase to provide preconstruction services for a new 96,000sf, 11-story condominium/apartment building. The project, located at the northeast corner of Broadway and West 110th Street in upper Manhattan, has ground-floor retail space with two restaurants, a food market, and a bakery.
Pavarini McGovern managed the conversion of a 17-story building that was more than 20 years in the making. Due to our extensive, relevant experience, the client selected us as their CM for the residential repositioning of a former circa-1931 light manufacturing building into a luxury residential tower.
Structure Tone’s special projects division provided construction services for Avocado Green Brands’ first retail mattress store in NYC. After several iterations of budgets and numerous rounds of site design due diligence, our team successfully completed a fit-out of the Flatiron store on a fast-tracked, 12-week schedule.
Structure Tone managed the build-out of a Google retail store in Williamsburg, Brooklyn. The 6,500sf space spreads over two floors and includes retail displays and back of house spaces.
With a nod to the existing historical landscape and details that introduce modern elements in newer architecture, this building stands out in the marketplace.
Our Pavarini McGovern team was responsible for repositioning an existing circa-1925 Class B office building totaling 700,000sf into Class A space. Several years later, we made two floors at this location our new world headquarters.
After leveraging a connection from Govan Brown in Toronto and building on a relationship cultivated during preliminary preconstruction efforts for offices on Lafayette Street, Structure Tone New York fit out Shopify New York’s new location at 131 Greene Street. Shopify, a Canadian commerce company that offers tools to start, grow, market, and manage a retail business of any size, will use the two-story, 8,200sf space as a merchant networking hub for its expanding clientele.
