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Lamborghini Showroom - STO Building Group
Structure Tone is a global leader in construction management and general contracting services with offices located in the US, UK, and Ireland. Founded in 1971, the company is among the world’s top twenty construction companies worldwide, responsible for more than $3.5B in annual construction volume.
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Lamborghini Showroom

Tucked away beneath the famed High Line elevated walking path on Manhattan’s West Side, Automobili Lamborghini has opened a newly minted private space and NYC flagship, the Lamborghini Lounge New York City. The 5,400sf Lounge provides an immersion into the brand’s ethos and DNA within an exclusive, invite-only venue reminiscent of Lamborghini’s facilities in Sant’Agata Bolognese, Italy. With our commitment to quality, our keen eye for detail, and our extensive showroom experience, Structure Tone’s Special Projects Division (SPD) helped Lamborghini create this state-of-the-art brand destination that offers guests exclusive access to never-before-seen vehicles, Italian culinary experiences, and elite exhibitions. The space can also be utilized for private meetings and other events.

Working with the architect, HS2 Architecture, and the design team, led by Zest Design, our SPD team executed the design and managed the refresh so that every inch of the space embodies the Lamborghini ethos and is a tribute to its rich Italian history. The two-story, gallery-style venue offers a wide array of private rooms and meeting spaces for guests to enjoy with an exclusive concierge at their service. We imported high-end finishes and featured Italian luxury manufacturers throughout, making it a true “Made in Italy” experience. The full-service kitchen by La Dolce Vita is available to host private gatherings with a dedicated Italian chef at their disposal and trademark Italian furnishings from Living Divani garnish each room. The layout of the space includes the modular Extrasoft sofa as well as the latest novelties from the brand, mixed with Lamborghini’s design ethos and super sports cars.

Our team also built out the Ad Personam design studio, which will give collectors an opportunity to configure their own car. Lambo lovers will be provided with infinite color palettes and material selections to make the process much more visceral. Rounding out the experience is Bang & Olufsen’s Advanced 3D Sound System, the same sound system in the acclaimed Lamborghini Super SUV Urus, that provides guests with the perfect amount of audio pleasure for private events and gatherings.

®Daniel Byrne


Volkswagen Supplier Integration Team


533 West 26th Street


New York, NY






HS2 Architecture

Project Engineer

Kam Chiu Consulting Engineer, P.C.

Owner's Rep


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