Leading creative agency MullenLowe Group relocated to a new two-story office in Boston’s Seaport District―a flexible and adaptable environment that supports and drives creative success. Structure Tone partnered with VVA and Elkus Manfredi to give MullenLowe a workspace that reflects the agency’s progressive, creative, forward-looking vision. The design focuses on hot-desking capabilities, a “neighborhood” plan, functionality changes, and more alternative seating rather than strictly defined spaces.
Construction consisted of open workstations, private offices, additional conference rooms and collaboration spaces, a pantry, and a catering kitchen. The new space also contains a large print workshop and a video/photo studio. Neutral colors were chosen for the furniture and finishes, allowing MullenLowe’s creative work to take center stage through digital displays throughout the workspace.
As a marketing agency, the design of MullenLowe’s space was intentionally bold, but due to the pandemic, procurement of certain special features became a challenge. The ceilings and framing of the building also posed some challenges. The open plenum design allowed some vertical dimensions, which the MEP design took advantage of. But the angles of the truss framing meant the team had to fit components through different opening sizes and locations. Our team worked with the subs to take the design drawings and layer in all the trades.
Another area of focus throughout the project was sustainability. Targeting LEED Gold, the project not only incorporated sustainable materials and systems but a detailed construction waste recycling and reuse program. Structure Tone separated all waste on-site and calculated that the project incurred roughly 1.1lbs of trash per square foot.
© Andrew Bordwin
2 Drydock Avenue
Robert Derector Associates
Architecture MasterPrize―Honorable Mention in Interior Design/Workplaces Interior; IIDA NE Design Awards―Winner in Workspace/Medium (30,000-80,000sf)